Instagram can be a useful tool to help business connect with their audience. It can be a great way to showcase products, share the “behind the scenes” of the business, and introduce customers to employees.
Showcasing products is one of the main ways that businesses can use Instagram. The Instagram platform is ideal for posting a picture of a featured product, and describing it in the writing portion of the post. It is a good method for promoting the launch of new products, or for sharing special sales. Utilizing Instagram in this way puts your product in front of customers as they scroll through their feed.
If products are made at your place of business (restaurant, coffee shop, craftsmen, etc.) Instagram can be used to give customers a “behind the scenes” look into the creation process. For example, if a company uses natural substances to dye clothing, a short video of the simmering plants in preparing the dye would be a great way to get viewers involved with the product.
Another way to make your customers feel connected to your business is to use Instagram to introduce them to employees. Posting a photo of each employee with a small bio about their position in the company can make customers familiar with the people who work at your establishment. It also adds a personal touch to your business.
Posting on Instagram brings the businesses’ audience into the creation process, showcases the finished products, and gives a personal touch by showing the faces of the business. All of these content ideas can help businesses connect with their customers and generate sales.